Chelsea agent joins Harding Green
“Freelance” estate agency Harding Green has signed up another well-known PCL specialist.
Melody Yousefi has joined the Kensington-based firm after a nine-year stint at Douglas & Gordon, covering South Kensington and Chelsea, having previously worked at RBKC-focused firm Bodens Residential.
Druce’s Daly moves to Harding Green
Long-standing Central London estate agent Tony Daly has joined self-employed broker-model agency Harding Green.
Daly spent 18 years with boutique estate agency Druce, working in Marylebone and Fitzrovia. He joined as a Lettings Negotiator in 2006 before moving into Sales, then becoming an Associate Director in 2013.
He’s staying in the same Marylebone patch, to handle sales, lettings, and property searches on a self-employed basis under the Harding Green banner.
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In St John’s Wood, on the other hand, Williams says that streets like Cavendish Avenue, Elm Tree Road — where he rented a property to Robert Patterson last year — or one of the substantial houses on Hamilton Terrace, with off-street parking, large gardens and plenty of amenities, could be popular choices. Rihanna previously rented on St John’s Park, while Norfolk Road and Queens Grove have “beautiful houses… a lot of them may be off market, but could be tempted to sell at the right figure.”
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Mellony Morgan, consultant at estate agents Harding Green, said the completion of Crossrail and extensions of the London Overground and Northern Line had boosted the appeal of some previously less connected districts.
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Benjamin Scrace of Harding Green, an estate agent, says that with the exception of St George’s Square and Grosvenor Road, there’s a “price cap” of about £1,100 per sq ft on properties south of Lupus Street, an area mostly occupied by the Churchill Gardens estate. One-bedroom flats on the well-maintained postwar development with Bauhaus-inspired blocks sell from around £400,000. “Investors will buy the flats for rentals returns,” he says.
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In southwest London Anna Arden, a consultant with Harding Green estate agency, is busy too: “I agreed a sale on Sunday, a one-bedroom flat for £450,000, and the buyer was keen to push it through as quickly as possible. There is a real sense of urgency before rates rise again.”
Former Savills head of lettings joins Harding Green
Williams has joined Harding Green as sales and lettings consultant for St John’s Wood, Regent’s Park and Little Venice. With more than 16 years’ experience in the industry, Williams’ expertise lies in both residential sales and lettings.