Fitzrovia is a diverse residential area boasting grand 18th and 19th century apartment buildings. The area is populated with hotels, galleries, and old-school pubs.

Charlotte Street is lined with lively bistros and cafes, and the surrounding streets are home to new media, advertising, and architectural companies. The BT Tower is an iconic city landmark.

Fitzrovia can be accessed by tube via Great Portland Street, Warren Street or Tottenham Court Road.