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7 home resolutions to follow if selling in Kensington in 2020

Published: 20/12/2019   Last Updated: 20/02/2020 11:49:17   Tags: For Sale, Estate Agents, Kensington, London, London Property


As we face the last days of the ‘teens’ and look forward to what the ‘20s may bring, you may start making some big decisions about your future.  You may have aspirations for a new job, a desire to tick off some destinations from your travel wish list, or your thoughts may have drifted to a new home.   With Rightmove recently predicting a rise in property prices over the months ahead, due to a new degree of certainty brought by the election of a majority government, could it be the perfect time to find a new home?  

At Harding Green, we know the local property market inside out, and we know how to make your home outshine the rest.  There are many ways you can aid the sale of your home that go beyond a deep clean and tidy.  If you’re thinking of selling in Kensington in 2020, here are 7 home resolutions to follow.

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1. Focus on first impressions

There are many ways that a potential buyer can discover your home is for sale, but no matter whether they have seen it online, when passing, or through word of mouth, first impressions count.  How your home looks from the pavement can have a big bearing on decisions with regards to viewings.  You want buyers to fall for your property from the outside in; improving your home’s kerb appeal will make buyers eager to open that door and see what awaits them inside.  

2. Don’t be blinkered

One of the biggest and easiest mistakes people make when selling their home is to be blinkered over the condition.  It’s natural for homes to become tired over time, and it’s nothing that a lick of paint can’t sort out.  But make sure you freshen up the walls with a neutral shade – at Harding Green we would advise that you tone down any bold or distinctive décor, to allow potential buyers to visualise how they can make your property their home.

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3. Make it light

Nothing makes a home feel welcoming like light, so throughout your home think about creating a balanced environment of warmth and light.  Ensure that the curtains and blinds in every room or hallway are open and the spaces are well lit. Natural light is preferred to artificial, so use clever positioning of mirrors and open doors to let it flood in.  Think about the temperature outside so that you can adjust the temperature inside – you want it to be comfortable, so your prospective buyers don’t feel rushed on the viewing as they feel too cold.

4. It’s all about the senses

When preparing a home for sale, most people forget that selling is a sensory experience. You should be tempting potential buyers not just through sight, but also with smell, sound, taste and touch.   Natural smells are subtle and less off-putting – lavender plants, citrus fruits and other aromas will be a welcome addition.  Watch out for odours, especially if you have pets or smoke, as they can be extremely off-putting for many. Tactile accessories, such as throws and cushions, also add a luxurious feel.

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5. Be organised

A disorganised home is not an attractive one, and don’t presume buyers will be able to see past your clutter to discover the beauty beneath.  Clutter makes a room feel smaller, and when selling your home you want rooms to feel as big as possible. Space allows buyers to start to think about where they would place their furniture – the more they start to visualise, the more they are mentally making your property their home.  It isn’t just rooms that need to be organised; potential buyers will naturally open doors and cupboards during a viewing, and even fridges and dishwashers, what they find will leave an impression and inform how your home is perceived.

6. Get it fixed

If we’re honest, we all have little repairs that we may have been putting off, but remember that buyers notice every little detail.  Seeing a home that looks well loved and cared for is extremely reassuring for potential buyers and could even be the deciding factor on whether to make an offer.  So make DIY a priority and take a look around each room with a critical eye to check that you’ve not missed anything.

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7. Keep the focus on them

One of the main ways buyers can decide if your house is for them is when they start to see themselves in your home.  If your property is filled with family photographs and personal items, buyers can find this tricky, which is why we would always recommend you look to depersonalise your home in some way for viewings.

Should moving home be part of your 2020 plans, then you need to make sure that these seven resolutions are the top of your New Year’s to-do list.  What resolutions will you be making this year?  If you would like more advice on buying or selling in Kensington, please call our team on 0203 957 4137.

6 reasons why you should keep your property on the market this winter

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Published: 25/11/2019   Last Updated: 20/02/2020 11:18:21   Tags: Property, London Property, Kensington, RBKC, Property Market

Christmas is hitting us at warp speed, and with all the wonderful festivities filling your diary you might start to ponder whether now is a good time to sell your home.  You could be thinking of withdrawing it from the market or holding off listing it until the new year when things are a little calmer.  After all, we are all up to our eyes with shopping, cooking and decorating, who needs buyers viewing your home to add to the mix?  But this time of year is actually ideal for selling – here are six reasons why you should keep your property on the market this winter.

1. Less competition

Just as you have been pondering whether to sell, so have many others, but the number of properties on the market in Kensington can reduce this time of year.  This means that your home has less competition and potential buyers are more likely to come across your home and decide to view.   As New Year hits, many people decide to sell and the market becomes busy and your home could be lost in the crowd.   At Harding Green we believe your home was born to stand out, and our marketing will make sure that your house is the perfect present.

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2. Most magical time of the year

Let’s face it, your house will look and smell magical at this time of year.  The trees and festive greenery, the smell of cinnamon and other seasonal scents filling the air, the fire roaring and the exterior lights give your home the most amazing welcome to all those who visit.  This is the season where we get nostalgic about family and memories, and our homes are where many of those memories we hold close can be found.   If a buyer gets that sense of ‘family’ and togetherness as they walk from room to room, they will also know that they are home.

3. They are serious

For buyers to give up their precious time during the busy weeks ahead, you know that they have to be serious.  People looking for a property at this time of year could have been looking for a while and just not found the one.  Time may not be on their side and they need a new home due to a change in circumstances.   Whatever the reason they’re looking to buy, one thing is certain: these buyers will not mess about. They’re committed to buying, and we just have to show them that your Kensington home is the one they’ve been waiting for.

4. Family time

We often find families who are looking to relocate to the area prefer to have viewings during the school holidays.  Term times can be frantic with clubs and activities, and many families believe that when buying their next home, it’s a family decision.  Undertaking their search in school holidays takes some of the stress away, but also ensures that the home they choose is one that the whole family have fallen in love with.

5. You want to move


People often forget that the main reason people put their home on the market is because they want to move.  You may be looking for a larger home, one in a different location, or simply fancy something different, but unless things have changed, what you ultimately want is a new home and adventure.  Taking your home off the market is only delaying things – just remember why you decided to sell in the first place.

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6. Stop the niggles

In life, when we love something, we care for and nurture it. When our feelings start to fade, so too can our commitment.  When you made the decision to sell you may have done all those jobs that needed doing to get it in the best shape for the market.  Should you take it off now and other maintenance things arise, would you love and nurture your home back to health, or simply ignore the flaws because you’re leaving anyway?  These flaws can cause niggles in the minds of a buyer, continuing to drive forward will stop those niggles because you will be committed to doing everything you can to get your home sold.

This is a great time of year to sell your home in Kensington, so if you’re thinking of moving in 2020, come and talk to our sales team on 0203 375 1970.

Upstaging the Joneses

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Published: 07/10/2019   Last Updated: 07/10/2019 10:12:29   Tags: Home, Selling, For Sale, Estate Agents, London Property

How to sell your home at the same time as your neighbours

You’ve been thinking about selling your home for some time and, just as you’re about to call the estate agent, you notice a ‘For Sale’ sign appear next door.  You knew there would be competition locally with similar properties in the area, but your neighbours!  Before you start to re-think your decision to sell, let us give you some handy tips on how to upstage the Joneses and make your property the star of the street in Kensington.

Preparation is key

Many people think about selling their home and get an estate agent in without putting in the work first.  An estate agent will give you a valuation based on the current condition of your property, and although a quick clean and tidy will help, you could be missing a big trick.  When you’re selling your home you have to try and emotionally detach yourself from your personal feelings about your property, and start to see it as a house for sale.


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When you’re in love with something you can forgive a flaw or two, but flaws don’t attract buyers and they certainly don’t attract strong offers.  You need to be able to see the flaws so you can correct them.   It takes time and energy and, yes, a few pennies to prepare your home for sale, but when you put the work in the results will speak for themselves. Fresh décor makes a home look loved and cared for. Well-maintained fencing and thoughtful planting can turn even the smallest of outside spaces into a haven to relax.  No matter how you have lived in your home, you have to think about what buyers will be looking for and transform your home to win them over.

Instagrammable

Image counts. We all make assumptions on first appearances, whether we intend to or not.  As a buyer is swiping through the properties on Rightmove or Zoopla, what will make them click on yours?  What will make a buyer passing by your house stop and do a double take when they see the sign outside your door?  Regardless of what your home offers, you need to make it Instagrammable to grab their attention and make them want to see more.

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Recent research by Aspect found that the Instagram appeal even extends to the type of work we are seeking to have undertaken on our home.  Although people have always wanted to keep up with the Joneses, it seems our inspiration is now found online and on social media. As we know, tricks can be used online to enhance the appearance of a property, but you can’t hide the reality when it comes to a viewing.  This is why it’s important to take inspiration from Instagram, should you wish, but ensure that your home stands out for the important reasons.

Attention to detail

You must sweat the small stuff when selling your home, as it can often be those wonderful little details that give buyers butterflies.  Fixing, painting, decluttering, tidying and deep-cleaning inside and out is the least you should be doing; where many sellers go wrong is that they create a space that is sterile and without personality.

A house is just a house; it’s a family that makes it a home, and although you need to downplay your personal touches, you should never take away the warmth.  How can this be achieved? Think about when you go around a show home or see celebrity homes in magazines; they are clean, tidy and clutter-free, but on the whole,  they have a welcoming and ‘homely’ feel about them.  There are vases of fresh flowers, a cafetière or tea pot and cups carefully placed in the kitchen, a throw beautifully placed on the bed, and a creative eye when it comes to adding accessories.  

Create a home

No matter how you prepare your property for sale, always remember to keep the heart of it on show.  If you put in the work, make it stand out as Instagrammable and always have a keen eye for detail. Then, when your home is placed on the market in Kensington you will have created a home that outshines the rest.

If you’re struggling to see how to upstage your home, contact our sales team today on 0203 375 1970.
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